Flower Arrangements Designs and Our Story

Our Store Front at 1722 Ocean Park Blvd., Santa Monica, CA 90405

This store has been in the same location since the mid 1940's.

We are a local florist that has been in the same neighborhood for over 60 years.  There has been a few owners over the years but our family have owned this flower shop for almost 30 years.   The longest owners in the history of this florist.  

When we came into the flower business in the mid-80's, we had no idea of the family atmosphere and the support our Santa Monica community and loyal clients has given us.    We have seen the impact our flowers has given our clients during the most important life occasions - marriages, births, birthdays, anniversaries, proms, holidays and sympathy.  Many of our clients - we can say are friends and have become part of our florist family.

One of our happy couples before their wedding

at Casa Del Mar in Santa Monica.  The Bride wanted a 

simple cluster of white mini-callas and a matching 

boutonniere for the Groom.

Over the years we have grown in our skill and offerings to express our clients feeling with beautifully designed flowers.  We take our job very serious.  We want our floral designs to express our client's sentiments of  joy, comfort, gratitude, congratulatory, excitement, sympathy or apology to a wife, sister, mother, father, child, love-one, friend, acquaintance or business associate.    

One of our contemporary designs above.  This design has large white callas, green anthriums, white and purple  phalaenopsis orchids and purple freesias.  

We have won many national, international and state floral competition design awards over the years with our designs.  Our shop has the distinction of having the only member of the prestigious American Institute of Floral Design in Santa Monica.  AIFD is a international organization and has about 1000 members world-wide.  In the Los Angeles area there are less than 10 members that have the skill to belong to this organization.  

A square vase with a selection of pink roses, tulips and light pink hydrangeas.  A simple arrangement for a new baby, birthday or any occasion that you want to put a smile on someone.

Here is just a small sample of the work we do here at Edelweiss Flower Boutique.

Wedding at the Lodge - Edelweiss Flower Boutique - Elizabeth Seiji AIFD

Reprinted with permission.
A wedding at the lodge

The epitome of a destination wedding, this featured event by Liz is situated at the Biltmore forest Country Club in Asheville, North Carolina.

The Groom is a Hollywood producer claiming many projects of note including the biographies of famous people.

The location is lush and green. The venue has a country lodge feel and since it was in the fall months, flowers chosen were of that color theme. 

The large fireplace in the main dining room had to be decorated with ladders and installing done on site. Tall johnson grass harvested in the fields add a whimsicle "fresh from the field" air to the design. The beautiful hunting lodge decor of the dining room with the imposing fireplace.

A lush display of flowers in a footed compote. Swirls of bittersweet add a forested autumnal feel for this entry guest book table.

A dramatic cake cascade of flowers flows onto an ocean of blossoms. Accent swirls are created by individual insertions of hypericum berries.

Elizabeth Seiji AIFD and

Edelweiss Flower Boutique

Success through Innovation, Internet and Involvement

Elizabeth Seiji AIFD can point to a handful of professional practices that she firmly believes have boosted the success of her shop in Santa Monica. The amazing thing is that her practices and philosophies are incredibly basic tricks of many trades and professions. To succeed, it sometimes seems, one needs to step outside the shop. Take Liz's belief that industry networking" is crucial to the success of the entrepreneurial florist-designer. Operating in a vacuum and ignoring industry opportunities. Her participation at a competitive level demonstrates another of her business success philosophies: Competition is good for the floral soul.

Elizabeth believes her broad network of florist friends, cultivated over 22 years of entering design contests and volunteering on floral event planning committees, has taught her, through the experiences of colleagues and herself, how to manage her floral business more efficiently. Being involved is a big key to continuous learning.

"Competition is what made me a better florist," she says. "It’s valuable experience; it’s fun and it doesn’t matter if you win or lose."

Although she has never won the top spot in a CSFA "Top Ten" contest, she did win Top Ten’s second place, the 1998 Carik Cup and several FTD competitions.

But perhaps the biggest competition Elizabeth experienced was when she dedicated herself to become a member of the American Institute of Floral Designers. It was a huge achievement for this former Hawaiian who majored in Bio-Chemistry and Plant Morphology at UCLA.

Posted by SouthWest Regional Chapter AIFD at

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